Get your pages indexed faster in search engines
IndexNow is a simple protocol that enables website owners to instantly inform search engines about the latest content changes on their website. When you update or add new pages, IndexNow notifies supported search engines like Bing and Yandex, allowing them to quickly discover and index your content.
Traditional indexing relies on search engines periodically crawling your website to discover new content, which can take days or even weeks. IndexNow dramatically accelerates this process, ensuring your content appears in search results much faster.
Key Benefits:
Submit your website URL and IndexNow key to ping Bing and get your content indexed quickly:
Your IndexNow URL:
This is the complete URL that will be used to notify Bing about your content changes.
Follow these steps to generate your IndexNow key and set up your website:
First, visit Bing Webmaster Tools website. Sign in with your Microsoft account. If you don't have one, create a new account first.
After logging in, click the "Add your site" button. Enter your website's URL and click "Add". This registers your website with Bing's webmaster tools.
Note: Make sure you enter the root domain of your website (e.g., https://example.com) rather than a specific page.
You need to verify that you own the website. Bing offers several verification methods:
Choose the method that works best for you and follow the instructions to complete verification.
Once your website is verified, navigate to the "IndexNow" section in the dashboard. Click the "Generate API Key" button.
Bing will generate a unique key for your website, such as: 9114c7a1336b4318ac471739afa2c682
This key is unique to your website and should be kept secure, though it's not sensitive like a password.
Save your generated key in a text file. The filename should be your key with a .txt extension (e.g., 9114c7a1336b4318ac471739afa2c682.txt).
Upload this file to your website's root directory so it can be accessed at:
https://yourdomain.com/9114c7a1336b4318ac471739afa2c682.txt
The file should contain only the key text itself. This verifies to search engines that you control the website.
Now you can use the form above to ping the IndexNow API whenever you publish or update content. Enter your page URL and your API key to notify search engines about the changes.
For optimal results, ping the API immediately after publishing new content or making significant updates to existing pages.
Yes, you can ping multiple URLs simultaneously. To do this, you need to send data in JSON format with an array of URLs. While this tool supports submitting one URL at a time, the IndexNow protocol supports bulk submissions for efficiency.
For bulk submissions, you would need to create a JSON payload with your URLs and submit it to the IndexNow API endpoint programmatically.
Indexing time depends on the search engine. Using IndexNow significantly accelerates the process compared to traditional methods. Generally, you can expect:
Several factors can influence indexing speed, including your website's authority, the quality of your content, and current search engine processing loads.
Currently, Google does not directly support the IndexNow protocol. Google continues to rely primarily on its own crawling and indexing mechanisms, including the use of sitemaps and the Google Search Console for manual URL submission.
However, Bing, Yandex, and several other search engines do support IndexNow. Despite Google not participating directly, implementing IndexNow is still valuable for visibility across other search engines, which collectively account for a significant portion of search traffic.
No, once you've uploaded the key file to your site, you can use the same key repeatedly for pinging. The key file needs to remain accessible at the specified URL (e.g., yourdomain.com/yourkey.txt) to verify ownership, but you don't need to update it between pings.
For security reasons, you might want to periodically regenerate your key, especially if you suspect it has been compromised. If you do change your key, remember to update the key file on your server accordingly.
You should notify search engines through IndexNow when you:
Minor changes like fixing typos or making small formatting adjustments typically don't warrant an IndexNow ping. Focus on substantial changes that would affect search relevance.
When using the IndexNow API directly, there are some limitations:
Search engines implement rate limiting and may ignore excessive submissions that appear to be automated or spam. Focus on submitting meaningful content changes rather than attempting to maximize submission volume.
Implementing IndexNow provides significant advantages for your website's search engine optimization strategy:
Your new or updated content appears in search engines much faster, reducing the waiting period from weeks to potentially just hours. This is especially valuable for time-sensitive content that needs immediate visibility.
Faster indexing means your content has more time to accumulate ranking signals. The sooner your content is indexed, the sooner it can start competing for rankings and attracting organic traffic.
Search engines allocate a limited "crawl budget" to each website. By directly notifying them about changes, you save this budget for other important pages and reduce unnecessary crawling of unchanged content.
Reduced crawling means less server processing and bandwidth usage, which translates to lower energy consumption. By implementing IndexNow, you're contributing to more environmentally sustainable web practices.
Many popular CMS platforms like WordPress, Shopify, and Drupal offer plugins that automatically submit your content to IndexNow when you publish or update pages. This removes the need for manual submission.
For custom websites, consider integrating IndexNow API calls directly into your content publishing workflow. This ensures all new content is automatically submitted without additional manual steps.
Focus your IndexNow submissions on high-value content that drives traffic and conversions. Not every minor update needs immediate indexing - prioritize pages that matter most to your business goals.
Track the indexing speed and search performance of submitted URLs. Compare indexing times before and after implementing IndexNow to quantify the benefits for your specific website.
Many websites have experienced significant improvements after implementing IndexNow. Here are some real examples of the impact:
A major news website implemented IndexNow and saw their breaking news articles appear in search results within 10 minutes of publication, compared to 2-3 hours previously.
An online store with thousands of products integrated IndexNow into their product management system. New products and price updates were indexed within hours instead of days.
A blog with weekly content updates implemented IndexNow and observed that new articles were appearing in search results within the same day, rather than taking up to a week.
Š 2025 IndexNow Ping Tool | For all website types
Created by Mustakim Ridoy